LORRAINE LIU

Digital Product Designer & People Leader

Currently Head of Design @ Lookout

10+ years of combined epxerience on

Enterprise Solution

OMNI-Channel Service & Sales Platform

B2C E-COMM Purchase Flow

Billing & Payment Module

Knowledge Management Platform

Design System

and more

and

Web Service

Sony Select Game & App Store

Fleet Mangement Web Platform

C2C Mortgage Investment Web Portal

E-COMM Website

AI Chatbot

and more

and

Mobile App

Sony native Contact/Dialpad/Email/Calendar app

Sony native Camera app & Effect Plugins

Creative Notes app

Fleet En-route app

Ultility & Tools app

and more

my career timeline
OMNI-Channel Service & Sales Web Platform

An enterprise platform to empower frontline Reps to support customers across channels and to enable corporate digital transformation.
Wireless Service Dashboard

A dual-branded wireless service dashboard to support customers with service inquiry, changes request and phone upgrade.

Interaction with Customer & Note Creation

Design exploration to consolidate customer interactions/footprints captured in all channels and create business insights.
AI chatbot

A chatbot format Virtual Assistant using natural language and AI technology to provide 24/7 customer support.
Fleet En-route Mobile Apps

B2B mobile apps for Fleet En-route employees, to monitor vehicle status, intake dispatch tasks, and get En-route support.

STYLE PORTRAIT MOBILE APP

An imaging mobile app empowered by AR technology to create human portraits in cutting-edge styles through an content ecosystem.

SONY NATIVE TELEPHONY FEATURE

Native Telephony features preinstalled in Sony models include smart dialer, calling screens, contact book, call history.

SONY NATIVE EMAIL & CALENDAR APP

Email app that supports conversation view and multiple accounts, and Calendar app that supports Outlook sync.

FLEET MANAGEMENT WEB PLATFORM

B2B solution for Fleet owner and Transportation carrier to track vehicles and assets, manage POI and assign resources.

SONY NATIVE NOTES APP

Creation app that supports both text notes and doodling/sketch experience on mobiles and tablets.

E-COMM PURCHASE FLOW

B2C E-COMM flow to shop for mobile devices, view promotions, select data plans, get quotes and purchase.

GAME & APPLICATION STORE WEBSITE

The Game & App store to search and download apps, view rankings & recommendations through cloud service across devices.

15

Years of experience

5

countries work exp

7

years of design leadership

60+

digital products

Experience Design

I create intuitive digital experiences that make our life joyful and make technology easy to use.

Information Architecture

I structure digital elements in a scalable approach to form a holistic product experience.

Visual Design

I make product appearance inviting, elegant and creative and conveying clear messages.

UX Strategy

I convert business objectives into experience strategies and find the best approaches toward end goals.

UX Research

I study human beings and their attitude towards technology and discover new opportunities.

Design leadership

I provide creative and strategic directions to lead my team to success and nourish creativity and future envisioning.

About me

A design thinker who loves to solve complex real-life problems;

A digital enthusiast who thrive for intuitive experience to bridge the gap between advanced technology and human beings;

A positive person with curiosity to life and people, who has traveled to many countries and has lived in China/Germany/Canada.

Currently Head of Product Design @ Flybits in Toronto